Your online choices: a guide to online behavioural advertising
Welcome to a guide to online behavioural advertising and online privacy.
On this website you’ll find information about how behavioural advertising works, further information about cookies and the steps you can take to protect your privacy on the internet.
This website is written and funded by the internet advertising industry and supports a pan-European industry initiative to enhance transparency and control for online behavioural advertising. See here for further details.